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042: How to Start a Magazine w/ Seth Casana of Whurk

Seth Casana is the founder and Editor-In-Chief of Whurk Magazine. Since 2013, Whurk has been a champion of the independent cultural community in Virginia. Distributed statewide and online, the publication features interviews with artists, album reviews, poetry,
literature, and comics, all from the Commonwealth.
Seth currently resides in Fredericksburg where he is an active member of the local
arts scene. He was Chair of the Fredericksburg Arts Commission from 2012-2014, presents frequently at the storytelling event Tell Fredericksburg, and plays sousaphone in the band Elby Brass.
In this episode, Seth shares:
  • How he came up with the idea for the magazine
  • Choosing print versus digital
  • Getting creative with distribution solutions
  • Getting past potential advertisers objections
  • How they set their initial rate card to generate more revenue for magazine production
  • Why they decided to choose a free to consumer format over a paid publication format
  • How distribution is determined
  • How they scale the magazine for expansion without reinventing the wheel.
  • Deciding when to add a digital magazine component
  • Creating an editorial calendar
  • Ways to monetize and expand your brand beyond the magazine
  • Funny mishaps he’s made along the way
Connect with Seth:

Mended Faith: A Life of Abuse, Pain and Redemption

Mended Faith shares Cornelia Jude's struggle to understand why she was the target of repetitive sexual, physical, and emotional abuse, and how unhealthy coping mechanisms—drug and alcohol abuse, reclusive behavior, and self-mutilation-—didn't heal her, but added more brokenness to her already shattered life. Jude builds a case for faith in Christ as the only way to find peace, forgive abusers, and live a life of joy beyond the shadows of pain.