Episode 011: Steph Heinatz

Stephanie Heinatz, founder of Consociate Media, a Virginia-based public relations and communications consulting firm, cut her teeth as a newspaper journalist. Whether working on assignments in her own hometown, or in remote areas of East Africa or war-torn Iraq, Stephanie believed one thing – stories are the most powerful way to reach people and inspire change.

She brings that same strategy to Consociate Media, where she specializes in working with business owners to tell their stories across a wide range of new and traditional media.

In this episode, you’ll learn:

  • Why your story should be at the heart of your public relations efforts
  • How to use social media to tell good stories
  • The difference between marketing, advertising, and public relations
  • How to choose a PR firm and what questions to ask before you decide
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