Episode 042: How to Start a Successful Magazine w/ Seth Casana of Whurk

Seth Casana started Whurk in 2013 when he couldn’t find publications that were reporting about the vibrant arts community in his city. He recruited a friend and the two self-funded a lean start-up and got it across Virginia—with the help of a few brand champions—in three short years. In this episode, Seth shares how he came up with the idea for the magazine and what it takes to build a publication from the ground up.

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