Episode 056: Figuring Out Your Platform & Positioning Yourself to Win (w/ Jonathan David Lewis)


Jonathan David Lewis is the author of “Brand vs. Wild: Building Resilient Brands for Harsh Business Environments.”

On this episode, he shares the value of creating a niche platform with a unique angle that represents your business. He talks about how to choose the right social media platforms, niche in, target your market, and find your brand’s place in the market.

He’s a partner at McKee Wallwork + Company, an award-winning integrated marketing firm

that has been recognized by Advertising Age as the Southwest Agency of the Year, the B2B Campaign of the Year, and one of the top ten small agencies in the country, as well as a repeat winner of the prestigious Effie Award for marketing effectiveness.

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