Episode 060: Building an Author Brand That Gets Noticed (w/ Danny Young)

 

Danny is a leading online marketing expert who works with home-based entrepreneurs to help them understand and adopt the most effective ways to build their business using social media and the internet. He is passionate about the freedom that home-business and entrepreneurship provides, and is on a mission to help others understand what is possible if they follow their dreams. Doing exactly that he was able to move away from a high-pressured corporate career in 2013 and now works with other entrepreneurs to help them achieve success through his leadership, coaching and mentoring.

In This Episode, Danny Discusses… 

 

  • Why authors need to be comfortable niching in.
  • The importance of building your author brand around you, not your books
  • How to build relationships that lead to followers and interaction
  • Thinking of your books as products and spin-offs
  • Why sales is NOT a bad word and what’s at stake when you don’t have a call-to-action
  • Choosing the right social networks
  • Low and no-cost brand-building strategies

Resources Mentioned

 

  • 6 Steps To Refining Your Personal Brand Handbook – Danny’s eBook
  • Online Marketing Masterclass – Danny’s Training Course
  • Canva – image editing
  • Unsplash – high quality free stock images
  • Placeit – a great site for mockups

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