Episode 063: Joanna Penn on How to Write, Promote, and Sell Books


Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers.

In this episode, Joanna discusses:

  • How she got started writing
  • The mindset needed for authors and writers to successfully go full-time
  • How to diffuse comparisonitis and turn it into positive, productive energy
  • The importance of writing down goals
  • How to build your audience using the host of tools available to authors and writers
  • The big advantages indie authors have over traditionally published authors
  • What Patreon is and how she uses it to build her publishing empire through her podcast

Resources Mentioned:

  • The Creative Penn – Joanna’s Podcast
  • How to Market a Book – Her Book
  • BookBub
  • Freebooksy

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