Episode 070: Tips & Tactics for Better Book Launches


If you’re about to write a book, are writing a book, or about to publish a book, Candy Zulkosky is going to tell you how book launches work and why they need to start from the moment you have a concept for your book. She talks about the timeline for a book launch, from getting a cover to getting testimonials from your audience.

You’ll also learn:

  • Why a book launch starts before the book is completed 
  • How to get your book cover and what comes next 
  • Building a community for your book launch 
  • Where to focus your social media strategy 
  • Producing a media kit
  • Why it’s important to have a separate website for your book 
  • How to co-ordinate a successful launch day 
  • Choosing your launch date
  • What is a good frequency for emailing and posting to your audience 
  • The importance of asking for testimonials 
  • Setting up an Author Central page on Amazon 
  • How long you should keep promoting your book
  • The importance of having people to support you as you write your book

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