Good morning, gang. Can you believe we’re headed into mid-November and Thanksgiving is next week? Where did the time go? Since the national launch of Mended Faith in September, Conny and I have been promoting the book like crazy! Here are some of the places we’ve been…
- Fredericksburg Independent Book Festival
- Williamsburg Book Festival
- Coast Live on WTKR-3 TV
- Richmond Booklovers’ Festival
- Barnes & Noble book signings (one done, two this weekend)
Book promotion is some hard work. When I interviewed JV Crum III on my podcast, he said book marketing was 95% of the work. Boy isn’t that the truth.
At any rate, let’s get down to business with the things you need to know this week from book world…
Should You Pre-Sell Your Next Book?
Learning the value of pre-selling your book gives you the chance to warm up your pipeline months ahead of your next book release. It’s like giving your book a running head start on sales. Book designer Joel Friedlander says, “Educating and entertaining your audience is a high form of service to your community, one that will pay you massive dividends over the years.”
Book Covers are Kind of a Big Deal…
It’s 2018 and author’s are still designing their own covers—badly. Good cover design is the difference between a reader buying your book or your competitor’s. If this mission critical to sales success, why are authors still getting this wrong?
Marketing with Swag
At book festivals, author events, and comic cons presentation is everything. Having the equivalent of storefront at your exhibitor booth can attract more people to your space. If you want to up your swag game, Jane Friedman will tell you how.
Like a Movie Trailer for Your Instagram Stories
If you’re marketing to readers via Instagram, no doubt you’ve seen IGTV—it’s instagram’s long-form video content. A recent update has now bridged the gap between Instagram Stories and IGTV allowing you to promote your IGTV videos through Stories.
Wanna Buy a Bookstore?
As Barnes & Noble struggles to find a buyer, what does the future hold for this once mammoth book chain?
Which book was No. 1 on PBS’s “The Great American Read” list? (Answer at the bottom of newsletter)
Offer of the Week
If you’ve been thinking about writing a book and aren’t sure how to begin, l offer free 30-minute consultations. Book a day that fits your schedule and let’s see if I’m a good fit to help you get your book done. Schedule Today.
Quiz answer: To Kill a Mockingbird. See the PBS list here.
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