Woman smelling flowers

Smell Your Way to Better Writing

Using the Olfactory Sense to Connect Readers to Your Story Throughout the 1980s and 1990s, Fruit Loops hinged their identity on a character known as Toucan Sam. The tropical mascot would drift on aromatic that would guide him to his fruity scented cereal. Excited, he would the children in the commercial to do the same: “Follow your nose, it alway knows,” he pined. While it may seem like a silly jingle for a breakfast cereal, Toucan Sam is correct. Our olfactory sense is one of our most influential senses for memory recollection. It’s a sense that, if used properly and […]

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MacBook Keyboard

The Rule of 10 Percent

Tips for Adding Clarity to Your Writing As an editor, I live and die by the unspoken Rule of 10 Percent. I first learned of it from Stephen King. In his book, “On Writing: A Memoir of the Craft”, King states that when he finished writing and moved into editing mode, he cuts 10 percent right off the top. The reason? Fluff. As writers, we tend to write with the goal of conveying all of the information we have gathered about the story we have written. It’s an unconscious act that we likely don’t notice, but a good editor does. […]

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Post It note with quit on it

Why I Quit Graphic Design

“For all of the most important things, the timing always sucks. Waiting for a good time to quit your job? The stars will never align and the traffic lights of life will never all be green at the same time… ‘Someday’ is a disease that will take your dreams to the grave with you.” — Tim Ferriss, “The 4-Hour Workweek” It hit like an uppercut. I sat stunned in my black, 2004 Saturn Ion. I replayed the track over and again while sitting in the parking lot of my client’s office. “Tim Ferriss is right. There is honor in quitting and correcting […]

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